NEWSROOM

Halifax, NS, Canada - (April 7, 2010) – Pure Brands Management Inc, operating under the brand Pure Golf and manufacturer of unique, functional and must have golf accessories, has agreed to become the Exclusive Canadian Distributor of Golf’s hottest training aid on the market, MoRodZ.

MoRodZ is the leading supplier of custom golf alignment rods in the golf industry today. These alignment rods are a must for all golfers, teaching professionals and programs. They are perfect as a tee prize and promotional item for clubs, businesses or organizations. Using MoRodz during a practice routine provides optimal performance on the course; it improves shot accuracy, balance, and short game confidence resulting in lower scores.

With extensive experience in the sports retail industry, Pure Brands Management will be responsible for growing MoRodZ’s market share by increasing the amount of corporations, national retailers and pro shops carrying the leading line of golf alignment rods.

“Pure Brands is a perfect fit for MoRodZ to expand and grow it’s Canadian market share” said Ryan Neel, President of MoRodZ. “Pure brands provides a strategic alliance for MoRodZ to become a global brand. Pure Brands is a leader in brand management and with their experience and expertise is a solid asset for MoRodZ.

"Some decisions in business are easy, and representing MoRodZ was one of them” said Jack Ross, CEO of Pure Brands. “MoRodZ provides our Pure Golf line a very distinctive product that is functional and brandable. MoRodZ brings style and customization to golf alignment rods. Retailers, Golf Shops and Corporations are all looking for new and exciting golf products; MoRodZ is it.”

About Pure Brands Management Inc. Pure Brands Management Inc is a full service, professional Brand Management and Sales firm providing corporate clients with expertise in all aspects of developing, entering, and managing product introduction into the Canadian Golf and Sporting Goods market. Headquartered in Fall River, Nova Scotia, Canada, Pure Brand’s mandate is to find value and add value. PBM effectively assists companies' get their brands to market and has partnered with some of the world’s most recognized brands. Pure Brands is a proud sponsor of The First Tee and the Canadian Breast Cancer Foundation. For more information, visit www.purebrands.ca.

About MoRodZ MoRodZ, “More than just a Rod”. MoRodz is the leading manufacturer of the hottest training aid in the golf industry today. Our customized golf alignment rods are the most stylish yet fundamental golf equipment used and trusted by golfers worldwide. Headquartered in Miami, Oklahoma, USA, MoRodZ strives to offer innovative golf accessories. MoRodZ unique ability to offer customization has provided a niche market in the competitive golf industry. MoRodZ’s customers cover the full spectrum from the local golf professional to the large retail chain that is looking for the newest and hottest golf products. For more information, visit www.morodz.com.

Contact: Anthony Murphy Pure Brands Management Inc (902) 802-9096 anthony@purebrands.ca

Gus Russell MVP Imaging, LLC / MoRodZ (918) 309-8515 gus@morodz.com

Pure Brands Partners with Dixon Golf for Canadian Distribution HALIFAX, NS, CANADA - (April 6, 2010) - Pure Brands Management Inc, operating under the brand Pure Golf and manufacturer of unique, functional and must have golf accessories, has agreed to become the Exclusive Canadian Distributor of the World’s first high performance, eco-friendly golf ball from Dixon Golf.

Dixon Golf has created the world's first high-performance eco-friendly golf balls. Unlike some Golf Ball Brands that use harsh heavy-metal pollutants like tungsten, cobalt, lead or contain non-renewable synthetic materials and compounds; all balls manufactured by Dixon Golf are "green" to the core. They are 100% recyclable and made from reprocessable materials. Even the packaging is made from 100% recycled material.

With extensive experience in the sports retail industry, Pure Brands Management will be responsible for growing Dixon Golf Ball market share by increasing the amount of corporations, national retailers and pro shops carrying the line.

“We are excited to be working with Pure Brands for our Canadian Distribution. They have proven to be an effective distributor in both retail and corporate markets and we are pleased to partner up with them to increase the momentum that Dixon golf is experiencing” said William Carey, CEO of Dixon Golf. “Golfers all around the world are starting to realize that high performance and eco friendly can coexist, even in golf balls.”

"Products that are as unique as they are functional are what we look for in golf products” said Jack Ross, CEO of Pure Brands. “Our team at Pure Brands Management Inc is enthusiastic about the quality of golf ball that Dixon Golf has delivered; it’s all about playability and performance. The Dixon golf ball is a perfect fit for our Pure Golf line of brandable golf accessories. At Pure Brands, we are also very involved in our community, cause related marketing initiatives and concerned with our environment. We are looking forward to the opportunity to find value and add value for the Dixon Golf brand.”

About Pure Brands Management Inc. Pure Brands Management Inc is a full service, professional Brand Management and Sales firm providing corporate clients with expertise in all aspects of developing, entering, and managing product introduction into the Canadian Golf and Sporting Goods market. Headquartered in Fall River, Nova Scotia, Canada, Pure Brand’s mandate is to find value and add value. PBM effectively assists companies' get their brands to market and has partnered with some of the world’s most recognized brands. Pure Brands is a proud sponsor of The First Tee and the Canadian Breast Cancer Foundation. For more information, visit www.purebrands.ca.

About Dixon Golf Dixon Golf is the manufacturer of the world’s first high performance, 100% eco-friendly golf ball. The Mesa, Ariz.-based company is dedicated to raising the standard of environmental consciousness and golf performance by not only introducing “green” products into the golf industry, but by minimizing its own carbon footprint and ecological impact through various eco-friendly initiatives. Dixon Golf’s Earth ball line is made from reprocessable materials and is 100% recyclable, while maintaining the high performance that golfers look for in a golf ball. Dixon’s golf ball recycling program is the first of its kind in the world, and allows consumers the opportunity to get cash credits good for any Dixon Golf ball purchase, while also helping to protect the environment.

Pure Brands Partners With Arrive Golf Group for U.S. Sales HALIFAX, NS, CANADA - (April 6, 2010) – Pure Brands Management Inc, operating under the brand Pure Golf and manufacturer of unique, functional and must have golf accessories, has hired Arrive Golf Group to manage the company's U.S. sales efforts for the Pure Golf Aqua Caddy.

Make every shot a clean one! The Pure Golf Aqua Caddy is compact, portable, soft-sided golf club head cleaning device designed to hold water. A lid surrounded by brushes and agitating mesh makes it easy to clean the grooves of your irons, hybrids, and some fairway woods.

With extensive experience in the sports retail industry, Arrive Golf Group will be responsible for growing Pure Golf Aqua Caddy market share by increasing the amount of national retailers and pro shops carrying the line.

"Dependability, Honesty and Trust are what we looked for in a US partner” said Jack Ross, CEO of Pure Brands. “Our team at Pure Brands Management Inc is enthusiastic about the quality of personnel at the Arrive Golf Group. The Pure Golf brand is new and exciting. Our vision is to provide customers and corporations with the hottest golf products and partnering with the Arrive Golf Group will enable us to exceed our goals.”

“Pure Brands has created a line of inventive products that provide modern conveniences for players to better enjoy their time on the course. They create items that are made of quality materials, fun to use and offer unique branding opportunities for golf resorts and chain retailers,” said Dwight Hansen, President & CEO of Arrive Golf Group

About Arrive Golf Group Arrive Golf Group, LLC is a full service, professional sales management firm providing corporate clients with expertise in all aspects of developing, entering, and managing product introduction into the U.S. golf market. Headquartered in Dallas, Texas, AGG effectively assists companies' hire, train and manage their sales force and evaluate marketing and communication strategies. For more information, visit www.arrivegolfgroup.com.

About the Pure Golf Aqua Caddy The Pure Golf Aqua Caddy is a product of Pure Brands Management Inc, an organization based in Fall River, Nova Scotia Canada. Its mission is to bring to market the Pure Golf product line designed to deliver products that are as unique as they are functional. The Pure Golf product line is perfect for retail and corporate promotions. Since its inception in 2009, Pure Brands Management has partnered with some of the world’s most recognized brands. Pure Brands is a proud sponsor of The First Tee and the Canadian Breast Cancer Foundation. For more information, please visit www.purebrands.ca.

Contact: Karen Covington Arrive Golf Group (619) 770-0464 kcovington@arrivegolfgroup.com

Anthony Murphy Pure Brands Management Inc (902) 802-9096 anthony@purebrands.ca

Pure Brands, a manufacturer and distributor of sports, entertainment and fashion merchandise and apparel, has become a corporate partner with The First Tee, a preeminent youth development organization whose mission is to positively impact the lives of young people through the game of golf.

Pure Brands will donate a portion of its revenues to The First Tee to support its Chapter network. In addition, the company will supply Chapters with the Pure Golf Aqua Caddy ™ (www.theaquacaddy.ca), a portable device designed to clean club heads, and will offer a 10% discount on other products to Chapters of The First Tee.

“We are an enthusiastic partner of The First Tee and are proud to directly impact the lives of young people,” said Jack Ross, CEO of Pure Brands Management Inc. “We have all needed mentorship and guidance to get where we are today. The First Tee provides the necessary tools to assist young people to make better decisions and live a better life through the game of golf. Our Pure Golf product line is a perfect fit for The First Tee because our products are applicable to all golfers, of any age or skill. We look forward to ongoing contributions to The First Tee.”

“The First Tee is pleased to have the support of Pure Brands,” said Kelly Martin, executive director of The First Tee. “Through support from companies like Pure Brands, we are able to further our mission and offer our Chapters access to innovative products and services.”

About The First Tee The First Tee (www.thefirsttee.org) is an initiative of the World Golf Foundation, a 501(c)(3) nonprofit organization based in St. Augustine, Fla. at World Golf Village, home of the World Golf Hall of Fame.  Its mission is to impact the lives of young people by providing learning facilities and educational programs that promote character development and life-enhancing values through the game of golf.  Since its inception in 1997, The First Tee has introduced the game of golf and its values to more than 3.5 million participants in 50 states, over 3,400 elementary schools and four international locations – Canada, Ireland, New Zealand and Singapore.   Former President George H. W. Bush serves as honorary chairman.  The First Tee Founding Partners are LPGA, the Masters Tournament, PGA of America, PGA TOUR and the USGA.

About Pure Brands Pure Brands is a highly motivated organization focused on brand management, brand innovation and best-in-class merchandizing techniques. Through world class brands and service, it is their vision to deliver results to their retail partners. Media Contacts: Monique Smith, The First Tee, (904) 940-4314, msmith@thefirsttee.org Jack Ross, Pure Brands Management Inc, (902) 237-1220, jack@purebrands.ca

PB Signs two-year deal with New York based Dye'N 2 Race brand to sell, market, distribute and become the exclusive brand manager for the Canadian marketplace. Also, PB has the rights to sell this brand to its’ U.S. customer base on a non-exclusive basis.

Dye'N 2 Race, a racing lifestyle brand has found an extremely large niche
within the North American market, with over 200 million race fans including 60% of which are women with buying power.

We are extremely proud to be working with Loren and his team of fashion professionals that have experience developing and working some of the largest names in the industry such as American Eagle, Abercrombie & Fitch, and Victoria Secret to name a few. A World Class partnership!

PB plans to launch the brands in early April of 2010.

Kebel Inc, the owner of the Aqua Caddy patent and trademark has signed a new exclusive license agreement with PureBrands today. The terms of the deal include a 5 year worldwide exclusive sales, distribution, and manufacturing agreement for which Kebel Inc. will receive a quarterly license fee for every unit sold.

PureBrands is rapidly positioning itself as a brand manager to both world class brands looking for more market share as well as new and unique smaller brands that need to have a clear no-nonsense approach to sales and distribution.

"we are truly delighted to have landed the Aqua Caddy. We believe that this truly unique patented product will excel in the promotional space. In todays world every company, team, and school wants something they can co-brand and use to put their name in the marketplace as advertising. Aqua Caddy offers a new innovative approach to doing this. We look forward to growing the Aqua Caddy into an international Brand.

PureBrands will continue to seek out new products from both world class brands and new unique brands for its retail partners.

Pure brands signs a 10 year exclusive world wide licensee agreement to sell, distribute and become a brand Manager for Athletically Armed.

Athletically Armed is a new brand Lauched in the summer of 2009. It will cater to professionals in athletically demanding emergency fields (such as Police, Fire, and Armed forces)

The products will include, Apprarel, Head Wear, and Vitams.

"We believe Athletically Armed has found a niche in a valuable market that is not currently being served today! We are very excited about partnering with them!"

PureBrands will develop and excute a strategy for Athletically Armed over the coming months. We plan to have details of this strategy and the soft lauch of the product completed by mid summer 2010.

Kamel Clothing picks PureBrands as their world wide sales distributing and brand managing partner.

Kamel Clothing a Prince Edward Island company was Launched in 2003, It has developed a lifestyle line of Apparel and Headware that is second to none for it targeted customer.

PureBrands signed a 25 year exclusive world wide licensing deal with Kamel Clothing and expect its products to hit selected customer's in early 2010.

"We are extremely proud to be chosen as Kamel Clothing's exclusive Brand Manager. Under this agreement PureBrands will introduce this new innovative brand to retailer's thoughout North America in 2010."

PureBrands will continue to seek fresh, exciting and unique world class brands like Kamel Clothing.

PureBrands has become an official licensee of Anheuser Busch. Under the terms of the deal, PureBrands has signed a three and a-half year non exclusive license arrangement expiring December 31, 2012.

PureBrands will sell and distribute all Anheuser Bush family of brands including, Bud, Bud Light, Bud Lime, Bud racing to name a few.

PureBrands under the license agreement will be able to sell the product to all channels except mass.

"We are very excited about this opportunity to partner up with a world wide identifiable brand like Anheuser Busch."

PureBrands will continue to partner with companies that either offer best-in-class branding or highly innovative new brands.